ART, DINING, SHOPPING

July · 2025

SoHo NYC is one of New York City’s most iconic neighborhoods. Here, historic cast-iron buildings meet a world-class mix of culture, cutting-edge fashion, and culinary innovation. From the moment you step onto its charming cobblestone streets, you’ll feel the vibrant pulse of creativity and style. Equinox Hotel New York is your ultimate starting point to discover SoHo’s undeniable energy, allowing you to explore to your heart’s content and then return to an environment meticulously designed for renewal and elevated living.

Discover SoHo’s Art and Culture

SoHo has long been synonymous with New York City’s dynamic art scene, a legacy that continues to thrive in its many galleries. Begin your artistic journey exploring the contemporary works at renowned spaces like the Drawing Center, known for its focus on historical and contemporary drawings, or the cutting-edge exhibitions at Team Gallery.

Don’t shy away from wandering down side streets; you might just stumble upon hidden gems and pop-up installations that showcase emerging talent. Many galleries offer free admission, making it easy to spend hours immersed in visual discovery. Keep an eye out for public art pieces that seamlessly blend into the neighborhood’s unique architecture. After a day spent absorbing the city’s creative energy, know that your sanctuary at Equinox is ready to help you recharge, ensuring you’re refreshed for whatever tomorrow brings.

Shopping in SoHo

For the discerning shopper, SoHo NYC is a paradise. This is where designer flagships stand proudly alongside independent boutiques and unique concept stores, offering an unparalleled retail experience. Stroll down Greene Street and Mercer Street for an array of high-end fashion, from global luxury brands to avant-garde designers. You’ll find everything from bespoke jewelry to curated home goods.

For a more eclectic mix, explore the shops along Broadway and Prince Street, where popular retailers blend with quirky gift shops and art supply stores. During seasonal events or holiday periods, the streets come alive with special pop-ups and festive window displays, adding an extra layer of charm to your shopping adventure. The best part? Equinox Hotel’s prime location means effortless access to all of SoHo’s retail therapy, allowing you to easily drop off your finds and continue your exploration.

Where to Eat: Best Restaurants in SoHo

SoHo’s culinary landscape is as diverse and exciting as its art and fashion scenes. From Michelin-starred establishments to charming local favorites, the best restaurants in SoHo NYC cater to every palate. For an unforgettable fine dining experience, consider Blue Ribbon Brasserie, a classic that offers a sophisticated late-night menu, or the exquisite Italian cuisine at Carbone.

If you’re seeking wellness-minded options that align with a performance-first philosophy, you’ll find numerous spots offering fresh, seasonal, and nutritious choices. Look for juice bars, farm-to-table cafes, and restaurants with extensive plant-based menus. For a more relaxed meal after a day of exploring, grab a table at a bustling bistro like Balthazar for classic French fare, or enjoy the vibrant atmosphere and delicious small plates at a cozy tapas bar. As an Equinox guest, you have a curated gateway to the neighborhood’s top cuisine, ensuring every meal is as exceptional as your stay.

Rest and Recover at Equinox Hotel

After immersing yourself in the vibrant energy of SoHo, returning to Equinox Hotel New York is more than just heading back to your room—it’s returning to a meticulously crafted environment designed for ultimate rest and recovery. Our sleep-optimized rooms feature unparalleled soundproofing and total blackout capabilities, ensuring a deep and restorative night’s sleep.

Indulge in our state-of-the-art recovery amenities, from invigorating cold plunges to relaxing infrared saunas, all designed to rejuvenate your body and mind. Take a refreshing dip in the stunning rooftop pool, offering an urban oasis with breathtaking views of the city skyline. At Equinox Hotel, you can perfectly balance SoHo’s high-octane energy with profound restorative experiences, reinforcing our performance-focused approach to hospitality.

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