lifestyle ecosystem story
Driven by high performance living, the Equinox portfolio is brought together by a powerful community of likeminded people and overarching values of: intuitive service, technology forward design and sustainable principles.
With a design forward perspective and 360-approach to luxury lifestyle, our portfolio spans urban, resort and destination locations globally set in architecturally stunning spaces built for high performance living.
EQUINOX BRAND PORTFOLIO
ELEVATE YOUR EXPECTATIONS
Equinox Hotels redefines luxury as the ultimate in experience, designed as a dynamic interplay between spaces created to maximize your potential, performance and pleasure as they carry you from a full packed day through to the ultimate night’s sleep.
Equinox architected the fitness as a lifestyle movement and Equinox Hotels is the complete manifestation of our brand promise. This is high-performance living. This is a place where compromise simply doesn’t exist.
Hotels + Resorts
Our hotel and resorts brand is an evolution of Equinox Clubs and adopts its founding principles of delivering both substance with style in all that we do.
Only Equinox Hotels can seamlessly integrate a hotel experience with an existing community of engaged, loyal members who activate the Clubs on a daily basis.
Our residences offer lifestyle, status and the notion of well-being associated with Equinox brand and global membership. Convenient access to world-class Equinox Clubs — offering + activated with programming and local like-minded community. Luxury lifestyle hotel-inspired amenities.
Equinox Clubs have successfully defined a unique approach to fitness and traditional workouts with a loyal following of 400,000 active members that share the brand’s passion for high-performance living.
That daring approach, with innovative programming and edgy branding, has earned Equinox cult status as a leader in high-performance, result-driven fitness.
Equinox operates 100+ upscale, full-service clubs in all major urban US markets, Canada and London, with plans to continue its global growth in coming years.
Every Equinox Hotel will feature a flagship Equinox Club or E Club, and in many cases a SoulCycle.
Our spas are crafted for inner and outer body excellence. With a focus on maximizing your time through high performance offerings, our services range from remodeling, sculpting and hydrating beauty treatments, to techno-therapy offerings that optimize sleep performance and cognitive enhancement, to superfood pairings that are both delicious and fuel the body. Our spas bring all the touch points of regeneration under one roof.
Office + Coworking
Equinox offices are built around the founding brand principles of movement, nutrition and regeneration. With bike storage, stunning staircases for keeping active, direct access to the Clubs, café’s with high performance food and beverage and creative, flex and communal workspaces, our offices are a respite for employees to feel good and feel connected.
Meet the team
The Equinox Hotels team is led by a diverse group of innovators and leaders from both luxury hospitality to lifestyle brands pushing the limits. Learn more below.
CEO Equinox Hotels
Equinox Hotels is led by a veteran in the field of hospitality, including 28 years with Four Seasons Hotels & Resorts, previously their President and COO. Chris has led a diverse group of talented individuals with years of cumulative luxury and lifestyle experience with expertise in sales, marketing, design, operations and real estate. He has a clear vision and has built a world class team who have the ability to execute flawlessly and be truly differentiated.
SVP GLOBAL HEAD HOTEL DEVELOPMENT
Shafi leads the brand’s global expansion and brings over 30 years of experience in global hospitality investment, strategic brand development and expansion for luxury lifestyle hotels, branded real estate, F&B and entertainment. He recently held the CDO position at Jumeirah and various executive development and operations roles at Caesars Entertainment, Taj and Wyndham Hotels. He has lived and worked in Europe, Asia and the Middle East.
A veteran from the worlds of Nike, W Hotels and Ian Schrager Company, Aaron has worked with mixed-use developments, specializing in high end boutique hotels, luxury residential projects, retail, sales centers and health / fitness facilities. He has overseen projects in 16 different countries.
A brand leader with 20 years of proven success in global marketing, branding and innovation leading to exponential growth and award-winning results for Starwood and Marriott International. Recognized for a highly creative and strategic approach in multinational, entrepreneurial and non-profit environments, Pablo was tasked with launching Le Meridien in North America and leading Global Brand Marketing for W Hotels during the brand’s greatest growth period.
VP FOOD & BEVERAGE + SPA INNOVATION
Ara was corporate F&B Director at Rosewood Hotels, guiding 16 properties and holds a B.S degree in hospitality management from Les Roches, Switzerland. She began her hospitality career with Four Seasons Hotels & Resorts holding senior management positions in F&B at The Pierre, The Beverly Wilshire, Four Seasons Denver. Ara was instrumental in working with the Wolfgang Puck team to launch the first Cut restaurant at the Beverly Wilshire.
Jane serves in the capacity of VP of Sales for the team, overseeing the entire Sales Platform for the Hotel Brand. With over 25 years of Sales and Marketing experience, she has a proven history of creating targeted, innovative and results oriented sales and marketing teams and programs for iconic brands such as Omni, Ritz Carlton, Hilton, Bally’s, LaSalle Partners, Prudential, ReMax and the legendary Hotel Architect, John Portman. Jane is also a licensed Real Estate Broker.
VP GUEST EXPERIENCE
Nathan has opened and operated best in class hotels in the Four Seasons Hotels & Resorts portfolio, namely Singapore, Paris, Washington D.C, Los Angeles, San Francisco, Moscow and New York City. He brings over 20 years of hotel operations and union experience and has overseen multiple property openings, staffing and training that have been critical to the flawless Four Seasons service experience.
EQUINOX BY THE NUMBERS
We are developing a global network of high-performance focused, customer centric, strategically located hotels, launching 33 properties globally in the next 10 years in key gateway cities and resort markets.
Equinox’s brand ethos is rooted in improving Human Health in every way, through our brand pillars Movement, Nutrition, Regeneration: Better water, air, and efficiency are better for human health and are sustainable. Across our operations, Equinox endeavors to reduce consumption of water and energy, and cut waste and single-use products, in order to improve human health and the environment, and to reduce operating costs. LEED and Well cerfitified.
PARTNER WITH US
- Highly differentiated luxury lifestyle hotel brand
- Experienced team with sales, marketing, F&B, technical services and design capabilities to support new hotel development
- In high growth mode with a robust pipeline
- Occupying a highly relevant segment of health, wellness, and lifestyle
- Equinox Hotels, New York is a successful proof of concept in a highly competitive city, NYC
- Luxury hotel ADR / RevPAR and lifestyle hotel efficiencies to create healthier profit margins for partners