GROWTH + DEVELOPMENT

LIFESTYLE ECOSYSTEM STORY

Driven by high performance living

Driven by high performance living, the Equinox portfolio is brought together by a powerful community of likeminded people and overarching values of: intuitive service, technology forward design and sustainable principles.

With a design forward perspective and 360-approach to luxury lifestyle, our portfolio spans urban, resort and destination locations globally set in architecturally stunning spaces built for high performance living.

EQUINOX BRAND PORTFOLIO

ELEVATE YOUR EXPECTATIONS

Driven by high performance living

Equinox Hotels redefines luxury as the ultimate in experience, designed as a dynamic interplay between spaces created to maximize your potential, performance and pleasure as they carry you from a full packed day through to the ultimate night’s sleep.

Equinox architected the fitness as a lifestyle movement and Equinox Hotels is the complete manifestation of our brand promise. This is high-performance living. This is a place where compromise simply doesn’t exist.

RESIDENTIAL

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Our residences offer lifestyle, status and the notion of well-being associated with Equinox brand and global membership. Convenient access to world-class Equinox Clubs — offering + activated with programming and local like-minded community. Luxury lifestyle hotel-inspired amenities.

Exterior of Equinox with wave inspired architecture, illuminated entrance, landscaped courtyard, and bold branding.

View of the Vessel and Equinox Hotel in NYC, framed by trees and modern skyscrapers in Hudson Yards.

A man stands by a window at sunset, gazing at New York’s glowing skyline and tall luxury buildings.

FITNESS CLUBS

Equinox Clubs have successfully defined a unique approach to fitness and traditional workouts with a loyal following of 400,000 active members that share the brand’s passion for high-performance living.

That daring approach, with innovative programming and edgy branding, has earned Equinox cult status as a leader in high-performance, result-driven fitness.

Equinox operates 100+ luxury, full-service clubs in all major urban US markets, Canada and London, with plans to continue its global growth in coming years. Every Equinox Hotel will feature a flagship Equinox Club or E Club, and in many cases a SoulCycle.

Woman performing Pilates on reformer with trainer at Equinox Hotel fitness center

Four individuals performing strength exercises under radial overhead lights in dark, minimalist fitness space

SPAS

Our spas are crafted for inner and outer body excellence. With a focus on maximizing your time through high performance offerings, our services range from remodeling, sculpting and hydrating beauty treatments, to techno-therapy offerings that optimize sleep performance and cognitive enhancement, to superfood pairings that are both delicious and fuel the body. Our spas bring all the touch points of regeneration under one roof.

Modern lounge space with minimalist sofa, marble tables, and sculptural coat stands at Equinox Hotel

Luxurious spa room with a central massage table and soft ambient lighting.

OFFICE + COWORKING

Equinox offices are built around the founding brand principles of movement, nutrition and regeneration. With bike storage, stunning staircases for keeping active, direct access to the Clubs, café’s with high performance food and beverage and creative, flex and communal workspaces, our offices are a respite for employees to feel good and feel connected.

Modern office lobby with wood floors, glass staircase, large windows, and black seating areas.

Conference room with long wooden table, brown chairs, black pendants, and a large screen.

Reading lounge with rust sectional, round tables, glass partition, tan chairs, bookshelves, and plants.

Sunlit lounge with large windows, modern seating, globe lights, plants, and people talking.

Multi-level office with wide seating stairs, upper walkways, open workspace, and people working.

The pinnacle of luxury membership

Modern room with black chaise lounge, abstract rug, blue side table, and city view through sheer curtains.

AS HEALTH BECOMES THE NEW WEALTH, EQUINOX IS UNIQUELY POSITIONED TO LEAD AN EMERGING CATEGORY THROUGH PRODUCT, INNOVATION AND PEOPLE

Chris Norton CEO, Equinox Hotels

Meet the team

The Equinox Hotels team is led by a diverse group of innovators and leaders from both luxury hospitality to lifestyle brands pushing the limits. Learn more below.

CHRIS NORTON

CEO Equinox Hotels

Equinox Hotels is led by a veteran in the field of hospitality, including 28 years with Four Seasons Hotels & Resorts, previously their President and COO. Chris has led a diverse group of talented individuals with years of cumulative luxury and lifestyle experience with expertise in sales, marketing, design, operations and real estate. He has a clear vision and has built a world class team who have the ability to execute flawlessly and be truly differentiated.

Man in dark suit with red striped tie standing indoors against elegant striped wall background.

SHAFI SYED

SVP GLOBAL HEAD HOTEL DEVELOPMENT

Shafi leads the brand’s global expansion and brings over 30 years of experience in global hospitality investment, strategic brand development and expansion for luxury lifestyle hotels, branded real estate, F&B and entertainment. He recently held the CDO position at Jumeirah and various executive development and operations roles at Caesars Entertainment, Taj and Wyndham Hotels. He has lived and worked in Europe, Asia and the Middle East.

ARA PATTERSON

VP FOOD & BEVERAGE + SPA INNOVATION

Ara was corporate F&B Director at Rosewood Hotels, guiding 16 properties and holds a B.S degree in hospitality management from Les Roches, Switzerland. She began her hospitality career with Four Seasons Hotels & Resorts holding senior management positions in F&B at The Pierre, The Beverly Wilshire, Four Seasons Denver. Ara was instrumental in working with the Wolfgang Puck team to launch the first Cut restaurant at the Beverly Wilshire.

JANE LUCKER

VP SALES

Jane serves in the capacity of VP of Sales for the team, overseeing the entire Sales Platform for the Hotel Brand. With over 25 years of Sales and Marketing experience, she has a proven history of creating targeted, innovative and results oriented sales and marketing teams and programs for iconic brands such as Omni, Ritz Carlton, Hilton, Bally’s, LaSalle Partners, Prudential, ReMax and the legendary Hotel Architect, John Portman. Jane is also a licensed Real Estate Broker.

Person with long blonde hair in cream knit sweater smiling sideways against muted reddish-brown wall.

KATIE TARDIF

BRAND DIRECTOR

A brand leader with 12 years of proven success in global marketing, branding and innovation leading to exponential growth in the areas of hospitality, technology and lifestyle brands. Recognized for a highly creative and strategic approach, Katie brings a unique and entrepreneurial approach to her work.

NATHAN LOGA

VP GUEST EXPERIENCE

Nathan has opened and operated best in class hotels in the Four Seasons Hotels & Resorts portfolio, namely Singapore, Paris, Washington D.C, Los Angeles, San Francisco, Moscow and New York City. He brings over 20 years of hotel operations and union experience and has overseen multiple property openings, staffing and training that have been critical to the flawless Four Seasons service experience.

Silhouetted pair on balcony at sunset, with city lights and water in the background evoking calm and connection.

Amelia Munning

Head of Design

Amelia oversees design.

George Groen

Director of Hotel Development

George oversees the evaluation and underwriting of prospective Equinox hotels and resorts globally.

With over 10 years of experience in hotel acquisitions and development, corporate development and asset management, he has held key positions in M&A and Development at Caesars Entertainment and began his career in the hotel investment space at Colony Capital and Barings.

George holds an MBA from Cornell’s SC Johnson Graduate School of Management and a BS with a minor in real estate from the School of Hotel Administration, also at Cornell.

Tara Laksmono

Assistant Director of Marketing

Tara brings over three years of progressive experience in brand strategy, marketing management, and communications within the luxury hospitality sector.

She earned her Master of Science in Global Hospitality Management from New York University, where she served as President of the Hospitality, Tourism, and Events Society, and holds a bachelor’s degree in International Business from UC San Diego.

She is also certified with the WSET Level 2 Award from the International Wine Center.

EQUINOX BY THE NUMBERS

30 hotels 10 years

NYC flagship open

15 active pipeline

400k active users

100+ clubs

LOOKING AHEAD

We are developing a global network of high-performance focused, customer centric, strategically located hotels, launching 33 properties globally in the next 10 years in key gateway cities and resort markets.

SUSTAINABILITY

Equinox’s brand ethos is rooted in improving Human Health in every way, through our brand pillars Movement, Nutrition, Regeneration: Better water, air, and efficiency are better for human health and are sustainable.

Across our operations, Equinox endeavors to reduce consumption of water and energy, and cut waste and single-use products, in order to improve human health and the environment, and to reduce operating costs. LEED and Well certified.

Four Grown Alchemist pump bottles in a stone niche with Equinox branding below.

Person holding a tablet showing sleek hotel services like contactless requests and gear loans.

PARTNER WITH US

Highly differentiated luxury lifestyle hotel brand

Experienced team with sales, marketing, F&B, technical services and design capabilities to support new hotel development.

In high growth mode with a robust pipeline

Occupying a highly relevant segment of health, wellness, and lifestyle

Equinox Hotels, New York is a successful proof of concept in a highly competitive city, NYC

Luxury hotel ADR / RevPAR and lifestyle hotel efficiencies to create healthier profit margins for partners

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