Effective Date: February 4, 2019
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The types of personal information we collect include:
In many cases, we will collect the personal information described above directly from you. In certain cases, however, we will collect the information from other sources, such as:
Information We Obtain By Automated Means
When you interact with our Sites, or when you connect to our Wi-Fi network at one of our hotels, we obtain certain information by automated means, such as cookies, web server logs, web beacons, and other technologies. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.
We use these automated technologies to collect information about your equipment, browsing actions, and usage patterns. The information we obtain in this manner may include your device IP address, identifiers associated with your devices, types of devices connected to our services, web browser characteristics, device characteristics, language preferences, referring/exit pages, clickstream data, and dates and times of visits to our Sites. These technologies help us (1) remember your information so you will not have to re-enter it; (2) track and understand how you use and interact with our products and services; (3) tailor the products and services around your preferences; (4) measure the usability of our products and services and the effectiveness of our communications; and (5) otherwise manage and enhance our products and services.
Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our Sites. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.
Information about our cookie practices and how to change your cookie settings is available in our Cookies Policy, below. To the extent required by applicable law, we will obtain your consent before using cookies or similar tools.
Certain web browsers allow you to instruct your browser to send Do Not Track (“DNT”) signals to websites you visit, informing those sites that you do not want your online activities to be tracked. At this time, our Sites are not designed to respond to DNT signals or similar mechanisms from browsers.
We use the information we obtain about you to perform our contract with you or to take steps at your request prior to entering into a contract with you, including to:
We also use the information we obtain based on our legitimate interests, including to:
We use your personal information for these purposes because we have a legitimate business interest in providing products and services to consumers and other individuals. When we process personal information for our legitimate interests, we take appropriate measures to ensure that the interests we pursue are balanced with your interests, rights and freedoms, about which we will provide more information upon request.
We may use the information we collect to comply with and enforce applicable legal requirements to which we are subject, and for the establishment, exercise or defense of legal claims, whether in court proceedings or in administrative or out-of-court procedures.
We also may use the information we collect about you in other ways for which we will provide specific notice at the time of collection and obtain your consent if required by applicable law.
Where we need to collect personal information by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (e.g., to process your payment). In this case, we may not be able to provide you with the product or service you have requested but we will notify you if this is the case.
Third-Party Analytics Services
We use third-party web analytics services on our Sites, such as Google Analytics. The service providers that administer these services use automated technologies to collect data (such as IP addresses) to evaluate use of the Sites. To learn more about these analytics services, please see our Cookies Policy, below.
To learn how to opt out of Google Analytics, please visit https://tools.google.com/dlpage/gaoptout.
You may see certain ads on other websites because we engage third-party ad buying networks (such as Google Ads, Youtube, DoubleClick and Facebook). Through such ad networks, we can target our messaging to users through demographic, interest-based and contextual means. These networks track your online activities over time and across multiple websites by collecting information through automated means, including through the use of third-party cookies, web server logs, pixels and web beacons. The networks use this information to show you ads that may be tailored to your individual interests. The information our ad networks may collect on our behalf includes data about your visits to websites that serve Equinox Hotels advertisements, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Sites and on third-party websites that participate in these ad networks. This process also helps us track the effectiveness of our marketing efforts.
To learn how to opt out of ad network interest-based advertising in the U.S., please visit aboutads.info/choices and networkadvertising.org/choices. In the European Union, please visit youronlinechoices.eu. To the extent required by applicable law, we will obtain your consent before using your information for interest-based advertising.
We may share your personal information with our affiliates and subsidiaries, including Equinox Holdings, Inc. and its subsidiaries operating under the EQUINOX brand, Furthermore, and The Related Companies L.P. We also share your personal information with our service providers who perform services on our behalf, such as order fulfillment, data analytics, IT support services and marketing. In accordance with applicable law, we have entered into legally binding agreements with our service providers and we do not authorize our suppliers or subcontractors to use or disclose the information provided to them except as necessary to perform services on our behalf or comply with legal requirements. In addition, we may share your personal information with other businesses with which we partner to provide you with products, services or offers we believe may be of interest to you, including our on-property partners (e.g., retail outlets and restaurants), travel agents, travel booking platforms, rental car providers and other travel or joint marketing partners.
In accordance with applicable law, we may disclose information about you (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity; or (6) otherwise with your consent. We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation).
Subject to applicable law, you may (1) have the right to access the personal information we maintain about you; (2) request that we rectify personal information about you that is inaccurate; (3) request that we erase personal information about you; (4) have the right to restrict our processing of your personal information; (5) object at any time to the processing of your personal information on grounds relating to your particular situation and, in any event, to the processing of your personal information for direct marketing purposes; (6) have the right to withdraw your consent to any processing of your personal information that is based on your consent; and (7) in certain circumstances, request that we provide to you a copy of your personal information in a structured, commonly used and machine readable format.
To exercise any of these rights, please contact Equinox Hotels as indicated in the “How to Contact Us” section below. If you are located in the EEA, you also may lodge a complaint with the data protection supervisory authority in your country of residence.
If you are a California resident, you have a right to request a notice describing the categories of personal information we share with third parties for their direct marketing purposes and the names and addresses of the third parties to which we have disclosed personal information about you for their own direct marketing purposes within the past year. You may make one request per calendar year, and the information may be provided in a standardized format which is not specific to you individually. In your request, please attest to the fact that you are a California resident and provide a current California address for your response. You may request this information in writing by contacting us as specified in the “How To Contact Us” section below.
Our Sites may provide links to other online services for your convenience and information, and may include third-party features such as apps, tools, widgets and plug-ins (e.g., Facebook and LinkedIn). These online services and third-party features may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by us, Equinox Hotels is not responsible for these third parties’ information practices.
We maintain administrative, technical and physical safeguards designed to protect personal information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.
Our Sites are intended for a general audience and are not directed to children. We do not knowingly collect personal information online from children under the age of 13 or such other age as may be directed by applicable law. If we become aware that we have collected personal information from a child under 13, we will promptly delete the information from our records.
35 Hudson Yards
New York, NY 10001
Attention: Legal Department, Privacy
35 Hudson Yards
New York, NY 10001
Attention: Legal Department, Privacy
Strictly Necessary: These cookies are necessary for the Sites to operate properly and facilitate your use of their features. Without these cookies, certain services cannot be provided. These cookies help us understand information, such as your session ID and other server authentication information. This category of cookies should not be disabled. If you use your browser settings to block them, we cannot guarantee your security or predict how the Sites will perform during your visit.
Functional: These cookies allow the Sites to remember choices you make and provide enhanced and more personal features. They can also be used to make sure the content we show is relevant to you – for example, we use functional cookies to remember if you visited our Sites before so that messages intended for new visitors are not displayed to you. They can also be used to remember changes made to parts of our Sites that you can customize. Examples of our functional cookies include:
Performance and Analytics: These cookies collect information about how you interact with the Sites, such as what pages you visit and if any errors have occurred. Information is used to improve how the Sites function. These cookies don’t collect information that identifies you, but generate statistical data about your use of our Sites. Examples of our analytics cookies include:
Targeting and Advertising: These cookies help customize the content and information you receive on the site and to help deliver ads that we believe are relevant to your interests. Advertising cookies may be placed on the Sites by a third party with our consent, which then enables us to determine whether or not to show you an Equinox Hotels ad when you are browsing other sites. Third-party cookies we have allowed to be placed on the Sites for advertising purposes are listed below. Please visit the relevant third party’s site for more information on these cookies and how you can opt out of them. Examples of our targeting and advertising cookies include:
Your Choices: In addition to visiting the third-party sites above, you can manage cookies through your web browser. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or by visiting www.allaboutcookies.org. Please note, however, that if you disable cookies you may not be able to take full advantage of all features and functionalities of the Sites. The following external links will explain how to manage cookies for the most common browsers:
In addition to the browser-based controls, you can manage third party cookies by visiting http://aboutads.info/choices/ and http://youronlinechoices.eu/.