Equinox Is a Hotel, WeWork Is Everything, and Brands Have Realized We’ll Pay for Decorated Space

In the early noughties, when the concept paying money for a shared office was just coming into being, co-working spaces mostly took the form of white-washed and over-lit spaces in rundown downtown office blocks. If you were lucky, there might have been a sad rubber plant. Around each column and in every corner groups of intense twenty-somethings were hard at work launching tech start-ups or fashion brands. Coffee stains were a fun decorative feature.

Source: Observer.com Published on: Wed May, 1
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