{"id":4748,"date":"2026-04-30T06:35:00","date_gmt":"2026-04-30T10:35:00","guid":{"rendered":"https:\/\/equinox-hotels.com\/nyc\/?post_type=equ_destiny&#038;p=4748"},"modified":"2026-04-30T06:40:54","modified_gmt":"2026-04-30T10:40:54","slug":"soho","status":"publish","type":"equ_destiny","link":"https:\/\/equinox-hotels.com\/nyc\/neighborhood\/soho\/","title":{"rendered":"SoHo Designer &amp; Concept Stores"},"content":{"rendered":"\n<div class=\"equ-hero align wp-block-equ-hero\" id=\"block_4f4aaf583cb6a75326a4aedd20a3ca61\">\n\t<div class=\"equ-hero__container\">\n\t\t<div class=\"equ-hero__content\">\n\t\t\t<h1 class=\"equ-hero__heading\">\n\t\t\t\tSoHo Designer &amp; Concept Stores\t\t\t<\/h1>\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"equ-hero__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1537\" height=\"1023\" src=\"https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/shopping-on-Madison-Avenue.jpg\" class=\"equ-hero__image equ-hero__image--only-desktop\" alt=\"shopping on Madison Avenue\" srcset=\"\" \/><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/shopping-on-Madison-Avenue-1000x1000.jpg\" class=\"equ-hero__image equ-hero__image--only-mobile\" alt=\"shopping on Madison Avenue\" srcset=\"https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/shopping-on-Madison-Avenue-1000x1000.jpg 1000w, https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/shopping-on-Madison-Avenue-600x600.jpg 600w, https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/shopping-on-Madison-Avenue-400x400.jpg 400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"equ-heading-text equ-heading-text--columns-type align wp-block-equ-heading-text\" id=\"block_9a38065a3e39ae827c2140966535c4a1\">\n\t<div class=\"equ-heading-text__container\">\n\t\t<div class=\"equ-heading-text__header\">\n\t\t\t\t\t\t\t<h2 class=\"equ-heading-text__heading\">SoHo Designer &amp; Concept Stores<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"equ-heading-text__subheading\"><br> New York City<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"equ-heading-text__content\">\n\t\t\t\t\t\t\t<div class=\"equ-heading-text__text is-text has-animated-links\">\n\t\t\t\t\t<p>SoHo is one of the most recognized shopping districts in NYC, known for designer boutiques, concept stores, and a walkable street layout in Lower Manhattan. Unlike Midtown retail corridors, SoHo is explored block by block, with stores distributed across Greene Street, Mercer Street, Wooster Street, and surrounding areas.<\/p>\n<p>Timing and pacing define the experience. Weekends bring high foot traffic and slower movement, while weekday mornings allow for a more controlled visit. Rather than following a fixed route, most visitors move through SoHo gradually, combining shopping with nearby dining and downtown exploration.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"equ-internal-navigation equ-internal-navigation--regular-type align wp-block-equ-internal-navigation\" id=\"block_46b83805d8f2663a6f1794f20d6259dd\">\n\t<div class=\"equ-internal-navigation__container\">\n\t\t<nav class=\"equ-internal-navigation__navigation\">\n\t\t\t<ul class=\"equ-internal-navigation__link-list\">\n\t\t\t\t\t\t\t\t<li class=\"equ-internal-navigation__link-item\">\n\t\t\t\t\t<a href=\"#about\" class=\"equ-internal-navigation__link-link nice-button\">\n\t\t\t\t\t\tAbout\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"equ-internal-navigation__link-item\">\n\t\t\t\t\t<a href=\"#designers\" class=\"equ-internal-navigation__link-link nice-button\">\n\t\t\t\t\t\tDesigners Stores\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"equ-internal-navigation__link-item\">\n\t\t\t\t\t<a href=\"#experience\" class=\"equ-internal-navigation__link-link nice-button\">\n\t\t\t\t\t\tExperience\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"equ-internal-navigation__link-item\">\n\t\t\t\t\t<a href=\"#visit\" class=\"equ-internal-navigation__link-link nice-button\">\n\t\t\t\t\t\tVisit\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"equ-internal-navigation__link-item\">\n\t\t\t\t\t<a href=\"#explore\" class=\"equ-internal-navigation__link-link nice-button\">\n\t\t\t\t\t\tExplore\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"equ-internal-navigation__link-item\">\n\t\t\t\t\t<a href=\"#stay\" class=\"equ-internal-navigation__link-link nice-button\">\n\t\t\t\t\t\tStay\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"equ-internal-navigation__link-item\">\n\t\t\t\t\t<a href=\"#faq\" class=\"equ-internal-navigation__link-link nice-button\">\n\t\t\t\t\t\tFAQs\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/nav>\n\t\t <div class=\"acf-innerblocks-container\">\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"equ-text-image-slider equ-text-image-slider--full-type equ-text-image-slider--media-on-right align wp-block-equ-text-image-slider\" id=\"about\">\n\t<div class=\"equ-text-image-slider__container\">\n\t\t<div class=\"equ-text-image-slider__content\">\n\n\t\t\t\n\t\t\t\n\t\t\t<h2 class=\"equ-text-image-slider__heading\">About SoHo Shopping<\/h2>\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"equ-text-image-slider__text is-text\"><p>SoHo shopping in NYC is defined by boutique-scale stores and design-led retail rather than large flagship environments.<\/p>\n<p>The area is known for a mix of established designer brands and contemporary labels, with stores that focus on curated collections and distinct identities. Compared to Fifth Avenue, where scale and visibility dominate, SoHo offers a more compact and discovery-driven experience.<\/p>\n<p>For visitors interested in designer shopping in NYC, SoHo provides access to brands that are often presented in smaller, more controlled spaces.<\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"equ-text-image-slider__slider swiper\">\n\t\t\t<div class=\"equ-text-image-slider__media-list swiper-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"equ-text-image-slider__media-item swiper-slide\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/pexels-shattha-pilabut-38930-1356201-2000x2000.jpg\" class=\"equ-text-image-slider__image\" alt=\"shopping luxury in nyc\" srcset=\"https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/pexels-shattha-pilabut-38930-1356201-2000x2000.jpg 2000w, https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/pexels-shattha-pilabut-38930-1356201-600x600.jpg 600w, https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/pexels-shattha-pilabut-38930-1356201-400x400.jpg 400w, https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/pexels-shattha-pilabut-38930-1356201-1000x1000.jpg 1000w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"equ-text-image-slider__pagination swiper-pagination\"><\/div>\n\n\t<\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"equ-text-image-slider equ-text-image-slider--full-type equ-text-image-slider--media-on-left align wp-block-equ-text-image-slider\" id=\"designers\">\n\t<div class=\"equ-text-image-slider__container\">\n\t\t<div class=\"equ-text-image-slider__content\">\n\n\t\t\t\n\t\t\t\n\t\t\t<h2 class=\"equ-text-image-slider__heading\">Designer Stores &amp; Concept Boutiques in SoHo<\/h2>\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"equ-text-image-slider__text is-text\"><p>SoHo is home to a wide range of designer boutiques and concept stores, many located within a few blocks of each other.<\/p>\n<p>Notable stores include:<\/p>\n<ul>\n<li>Acne Studios \u2013 33 Greene Street<\/li>\n<li>Alexander Wang \u2013 103 Grand Street<\/li>\n<li>Anine Bing \u2013 81 Greene Street<\/li>\n<li>A.P.C. \u2013 131 Mercer Street<\/li>\n<li>Celine \u2013 67 Wooster Street<\/li>\n<li>Chlo\u00e9 \u2013 93 Greene Street<\/li>\n<li>David Yurman \u2013 114 Prince Street<\/li>\n<li>Isabel Marant \u2013 469 Broome Street<\/li>\n<\/ul>\n<p>These stores reflect the character of SoHo: smaller footprints, curated interiors, and a focus on design rather than volume.<\/p>\n<p>Visitors typically move between a few key streets rather than attempting to cover the entire neighborhood. The experience is less about completing a list and more about navigating a concentrated area of retail.<\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"equ-text-image-slider__slider swiper\">\n\t\t\t<div class=\"equ-text-image-slider__media-list swiper-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"equ-text-image-slider__media-item swiper-slide\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" src=\"https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2025\/07\/pexels-planka-29102092-scaled-1.webp\" class=\"equ-text-image-slider__image\" alt=\"Urban street corner with red brick building, Happy Socks storefront, and pedestrians under AMC billboard\" srcset=\"https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2025\/07\/pexels-planka-29102092-scaled-1.webp 1440w, https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2025\/07\/pexels-planka-29102092-scaled-1-1152x1536.webp 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"equ-text-image-slider__pagination swiper-pagination\"><\/div>\n\n\t<\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"equ-text-image-slider equ-text-image-slider--full-type equ-text-image-slider--media-on-right align wp-block-equ-text-image-slider\" id=\"experience\">\n\t<div class=\"equ-text-image-slider__container\">\n\t\t<div class=\"equ-text-image-slider__content\">\n\n\t\t\t\n\t\t\t\n\t\t\t<h2 class=\"equ-text-image-slider__heading\">The SoHo Shopping Experience<\/h2>\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"equ-text-image-slider__text is-text\"><p>Shopping in SoHo is primarily a walking experience. Streets can become dense, especially on weekends, and movement between stores may take longer than expected.<\/p>\n<p>Unlike structured retail environments, SoHo requires flexibility. Stores are close together, but the experience depends on timing, crowd levels, and how much time is spent browsing.<\/p>\n<p>The environment shifts throughout the day. Mornings are more manageable, while afternoons bring heavier foot traffic. Evenings tend to slow slightly, but store hours vary.<\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"equ-text-image-slider__slider swiper\">\n\t\t\t<div class=\"equ-text-image-slider__media-list swiper-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"equ-text-image-slider__media-item swiper-slide\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/pexels-gonzalo-mendiola-95842233-186787381-2000x2000.jpg\" class=\"equ-text-image-slider__image\" alt=\"soho street nyc\" srcset=\"https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/pexels-gonzalo-mendiola-95842233-186787381-2000x2000.jpg 2000w, https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/pexels-gonzalo-mendiola-95842233-186787381-600x600.jpg 600w, https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/pexels-gonzalo-mendiola-95842233-186787381-400x400.jpg 400w, https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/pexels-gonzalo-mendiola-95842233-186787381-1000x1000.jpg 1000w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"equ-text-image-slider__pagination swiper-pagination\"><\/div>\n\n\t<\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"equ-text-image-slider equ-text-image-slider--full-type equ-text-image-slider--media-on-left align wp-block-equ-text-image-slider\" id=\"visit\">\n\t<div class=\"equ-text-image-slider__container\">\n\t\t<div class=\"equ-text-image-slider__content\">\n\n\t\t\t\n\t\t\t\n\t\t\t<h2 class=\"equ-text-image-slider__heading\">Planning Your Visit<\/h2>\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"equ-text-image-slider__text is-text\"><p>Planning a visit to SoHo helps reduce friction and improve the overall experience. Weekday mornings and early afternoons are typically the most efficient times to visit. Weekends are significantly busier, particularly on streets like Greene and Prince.<\/p>\n<p>Most visitors spend two to three hours in the area, depending on how many stores they enter. Building in time for breaks or nearby dining helps maintain a steady pace.<\/p>\n<p>SoHo is best approached as part of a broader downtown itinerary, rather than as a standalone destination.<\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"equ-text-image-slider__slider swiper\">\n\t\t\t<div class=\"equ-text-image-slider__media-list swiper-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"equ-text-image-slider__media-item swiper-slide\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/markusspiske-merry-christmas-6069931-2000x2000.jpg\" class=\"equ-text-image-slider__image\" alt=\"clothes\" srcset=\"https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/markusspiske-merry-christmas-6069931-2000x2000.jpg 2000w, https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/markusspiske-merry-christmas-6069931-600x600.jpg 600w, https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/markusspiske-merry-christmas-6069931-400x400.jpg 400w, https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/markusspiske-merry-christmas-6069931-1000x1000.jpg 1000w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"equ-text-image-slider__pagination swiper-pagination\"><\/div>\n\n\t<\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"equ-text-image-slider equ-text-image-slider--full-type equ-text-image-slider--media-on-right align wp-block-equ-text-image-slider\" id=\"explore\">\n\t<div class=\"equ-text-image-slider__container\">\n\t\t<div class=\"equ-text-image-slider__content\">\n\n\t\t\t\n\t\t\t\n\t\t\t<h2 class=\"equ-text-image-slider__heading\">Exploring Lower Manhattan<\/h2>\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"equ-text-image-slider__text is-text\"><p>SoHo is best experienced as part of a broader Lower Manhattan itinerary rather than a standalone shopping stop.<\/p>\n<p>From SoHo, it is easy to move toward Greenwich Village for quieter streets and dining, or north into NoHo for additional boutiques and design-focused stores. The transition between these neighborhoods is gradual, making it possible to extend the day without relying on transportation.<\/p>\n<p>For a longer route, continuing south toward the World Trade Center area introduces a shift in pace, moving from retail density to more open spaces and waterfront access.<\/p>\n<p>The value of this location is connectivity. SoHo sits within a walkable network of neighborhoods, allowing visitors to combine shopping with dining, architecture, and city exploration in a single, continuous route.<\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"equ-text-image-slider__slider swiper\">\n\t\t\t<div class=\"equ-text-image-slider__media-list swiper-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"equ-text-image-slider__media-item swiper-slide\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/pexels-followingnyc-86753961-2000x2000.jpg\" class=\"equ-text-image-slider__image\" alt=\"explore lower manhattan\" srcset=\"https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/pexels-followingnyc-86753961-2000x2000.jpg 2000w, https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/pexels-followingnyc-86753961-600x600.jpg 600w, https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/pexels-followingnyc-86753961-400x400.jpg 400w, https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/pexels-followingnyc-86753961-1000x1000.jpg 1000w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"equ-text-image-slider__pagination swiper-pagination\"><\/div>\n\n\t<\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"equ-text-image-slider equ-text-image-slider--full-type equ-text-image-slider--media-on-left align wp-block-equ-text-image-slider\" id=\"stay\">\n\t<div class=\"equ-text-image-slider__container\">\n\t\t<div class=\"equ-text-image-slider__content\">\n\n\t\t\t\n\t\t\t\n\t\t\t<h2 class=\"equ-text-image-slider__heading\">Stay at Equinox Hotel New York<\/h2>\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"equ-text-image-slider__text is-text\"><p>Equinox Hotel New York provides a well-positioned base for exploring SoHo and Lower Manhattan.<\/p>\n<p>Located in Hudson Yards, the hotel offers efficient access to downtown neighborhoods while allowing you to stay outside their most crowded and fast-moving areas. This makes it easier to plan a visit to SoHo without navigating it as a starting point.<\/p>\n<p>After time spent walking through dense retail streets, the return experience becomes important. Back at the hotel, guest rooms are designed to control light, sound, and temperature, creating a quieter environment after a high-traffic day.<\/p>\n<p>Dining at Electric Lemon or through in-room service allows for a more structured end to the evening, while the Equinox Club, Spa, and pools support physical recovery after extended time on foot.<\/p>\n<p>The advantage is not only access to SoHo, but the ability to step away from it without friction.<\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"equ-text-image-slider__slider swiper\">\n\t\t\t<div class=\"equ-text-image-slider__media-list swiper-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"equ-text-image-slider__media-item swiper-slide\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1534\" height=\"1920\" src=\"https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/JoeThomas-EquinoxHotel-112220-12-1.webp\" class=\"equ-text-image-slider__image\" alt=\"Rooftop pool beside golden high-rise with fire feature and city views, evoking elevated leisure and urban luxury\" srcset=\"https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/JoeThomas-EquinoxHotel-112220-12-1.webp 1534w, https:\/\/equinox-hotels.com\/nyc\/wp-content\/uploads\/sites\/2\/2026\/04\/JoeThomas-EquinoxHotel-112220-12-1-1227x1536.webp 1227w\" sizes=\"(max-width: 1534px) 100vw, 1534px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"equ-text-image-slider__pagination swiper-pagination\"><\/div>\n\n\t<\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"equ-faq equ-faq--regular-type align wp-block-equ-faq\" id=\"faq\">\n\t<div class=\"equ-faq__container\">\n\t\t\t\t<h2 class=\"equ-faq__title\">\n\t\t\tFrequently Asked Questions\t\t<\/h2>\n\t\t\t\n\t\t<div class=\"equ-faq__item-list\">\n\t\t\t\t\t\t\t<div class=\"equ-faq__item\">\n\t\t\t\t\t<div class=\"equ-faq__question\" aria-expanded=\"false\">\n\t\t\t\t\t\tWhat is SoHo NYC known for?\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"equ-faq__answer is-text\">\n\t\t\t\t\t\t<p>SoHo is known for designer boutiques, concept stores, and one of the most concentrated shopping areas in Lower Manhattan, New York City.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"equ-faq__item\">\n\t\t\t\t\t<div class=\"equ-faq__question\" aria-expanded=\"false\">\n\t\t\t\t\t\tIs SoHo good for shopping?\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"equ-faq__answer is-text\">\n\t\t\t\t\t\t<p>Yes, SoHo is one of the best areas for shopping in NYC, particularly for designer boutiques, contemporary brands, and concept stores in a walkable setting.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"equ-faq__item\">\n\t\t\t\t\t<div class=\"equ-faq__question\" aria-expanded=\"false\">\n\t\t\t\t\t\tWhat stores are in SoHo NYC?\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"equ-faq__answer is-text\">\n\t\t\t\t\t\t<p>SoHo includes brands such as Acne Studios, A.P.C., Chlo\u00e9, and Isabel Marant, along with independent boutiques and concept stores.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"equ-faq__item\">\n\t\t\t\t\t<div class=\"equ-faq__question\" aria-expanded=\"false\">\n\t\t\t\t\t\tHow far is Hudson Yards from SoHo?\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"equ-faq__answer is-text\">\n\t\t\t\t\t\t<p>Hudson Yards is located on Manhattan\u2019s West Side and can be reached from SoHo in Lower Manhattan by subway, taxi, or car in a direct and efficient trip.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"equ-faq__item\">\n\t\t\t\t\t<div class=\"equ-faq__question\" aria-expanded=\"false\">\n\t\t\t\t\t\tWhere should I stay when visiting SoHo?\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"equ-faq__answer is-text\">\n\t\t\t\t\t\t<p>Staying at Equinox Hotel New York in Hudson Yards provides access to SoHo while offering a more controlled and less crowded environment after your visit.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","equ_destiny_type":[7],"class_list":["post-4748","equ_destiny","type-equ_destiny","status-publish","hentry","equ_destiny_type-fashion"],"acf":[],"_links":{"self":[{"href":"https:\/\/equinox-hotels.com\/nyc\/wp-json\/wp\/v2\/equ_destiny\/4748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/equinox-hotels.com\/nyc\/wp-json\/wp\/v2\/equ_destiny"}],"about":[{"href":"https:\/\/equinox-hotels.com\/nyc\/wp-json\/wp\/v2\/types\/equ_destiny"}],"wp:attachment":[{"href":"https:\/\/equinox-hotels.com\/nyc\/wp-json\/wp\/v2\/media?parent=4748"}],"wp:term":[{"taxonomy":"equ_destiny_type","embeddable":true,"href":"https:\/\/equinox-hotels.com\/nyc\/wp-json\/wp\/v2\/equ_destiny_type?post=4748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}