It’s not fitness — it’s hospitality.
Reservations are open at the world’s first Equinox Hotel, which will launch in New York City’s flashy new Hudson Yards neighborhood on July 15.
Equinox’s expansion into the travel space has been rapid. Last September, Equinox rolled out “day trips” from the brand’s hometown in New York City. A month later, the fitness brand comprising Equinox gyms, SoulCycle and PURE Yoga expanded its footprint in luxury travel by announcing multi-day, wellness-focused journeys.