Equinox Debuts Campaign For New Hotels Biz

Thumbnail of model Naomi Campbell with her hands raised in a flowly dress in a hall of mirrors surrounded by her reflection.

Four months ahead of the opening of its long-anticipated first hotel, Equinox is debuting a new ad campaign to build buzz. On Monday, the New York-based fitness brand released a long-form video starring supermodel Naomi Campbell.

“Hospitality in general is in a good spot,” says Christopher Norton, chief executive of Equinox Hotels, who joined the business three years ago from Four Seasons Hotels and Resorts. “Health is the new wealth and this new generation is more interested in an experience.”

Source: AdAge Published on: Sun Feb, 4
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