PRIVACY & COOKIES

In an effort to keep your Equinox Hotels community safe in light of the COVID-19 pandemic, we are collecting additional information from our employees, guests and other Equinox Hotels visitors. Our transparency is key to maintaining your trust, and during these unprecedented times, we are especially mindful of striking the right balance between ensuring the health and safety of our employees and the public, and respecting your privacy. Accordingly, effective as of July 13, 2020, the following privacy notice (the “Privacy Notice”) shall apply in addition to our existing Privacy Policy, set forth below, which will continue to otherwise govern our collection, use and other processing of your information.

As the current circumstances and the needs of our community evolve, this Privacy Notice may be modified or updated in Equinox Hotel’s sole discretion. If we make any changes to our Privacy Notice, we will post the revised document here and such changes will be effective immediately upon that posting. Please review this Privacy Notice periodically to ensure you are aware of any changes.

What Information We’re Collecting: We may collect certain information about your potential exposure to COVID-19 and health through periodic health declarations or questionnaires we ask you to complete. We may also collect measurements of your body temperature when you are at the Hotel. We will not record or store your body temperature measurement, but if your body temperature registers higher than our permitted threshold for hotel access, we reserve the right to record and indicate in our system that you are a “special care” guest and may receive limited services and be subject to certain use restrictions while in the Hotel. In addition we may collect information provided by you, or a public health authority or other government agency, if you test positive for COVID-19, including information about how you interacted with Equinox during the time in which you may have been infected with COVID-19. All of the foregoing is referred to in this Privacy Notice as “Screening Information”.

What We’re Doing with Screening Information: We collect and use Screening Information to help provide a safe environment for our employees and guests and to administer and facilitate your business and stay with us. We will use Screening Information in furtherance of those legitimate interests and business purposes. We will not use your Screening Information for any marketing or promotional purposes.

How We May Share Screening Information: While we generally will not share your Screening Information without your consent, we reserve the right to disclose this information, and other related information, to government and regulatory authorities, such as the Centers for Disease Control and Prevention and state and local health authorities, or as otherwise necessary or appropriate in furtherance of public health or safety. If we are notified that you tested positive for COVID-19 within 14 days after your last visit to Equinox Hotels, or if we otherwise determine that you may pose a risk to our community, we reserve the right to disclose to our employees and guests that an individual who tested positive, or may otherwise poses a risk to our community, was in our facilities and while we will not disclose your name unless legally required to do so, we may disclose information such as the date and time of your visit, and hotel areas and amenities you used. We share this information to help ensure our hotels remain safe for our employees and other guests. We may also share your Screening Information and other related information with service providers, advisors or consultants who are performing services on our behalf and for other reasons in accordance with applicable law, as further described in the “Information Sharing” section of our Privacy Policy below. Please note we may disclose aggregated, de-identified information for any other lawful purpose.

How We Retain Screening Information: Your Screening Information will be protected as described in our Privacy Policy below, and will be retained only as long as we determine reasonably necessary to ensure the health and safety for our employees, guests and other Equinox Hotels visitors and in accordance with applicable law. As noted above, your body temperature measurement will not be stored unless required by applicable law, but we will retain your acknowledgements of the health declaration, as well as any records (if any) that you were designated a “special care” guest. Any information that we retain will be stored for a reasonable period of time, including as we determine necessary to comply with applicable law or to establish or defend our legal rights.

Your Options: Equinox Hotels reserves the right to require you to provide Screening Information as a condition of entry to its Hotels. However, if you are uncomfortable with providing any requested Screening Information or do not wish to consent to this Privacy Notice, we are happy to set up a consultation with you to further discuss your options during your stay. Please contact reservations.hy@equinox-hotels.com or the Hotel Manager if you have any questions regarding our screening procedures or would like to set up a consultation regarding your stay.

PRIVACY POLICY

Effective Date: February 4, 2019

EQX Hotel Management, LLC and our affiliates and subsidiaries operating under the EQUINOX HOTELS brand (collectively, “Equinox Hotels”) respect your concerns about privacy. This Privacy Policy describes the types of personal information we obtain, how we use the information, with whom we share it, and the choices available regarding our use of the information. The Privacy Policy also describes the measures we take to safeguard the personal information and how you can contact us about our privacy practices.

This Privacy Policy applies to the personal information we obtain about you when you interact with Equinox Hotels, including through your use of https://equinox-hotels.com or our online services and platforms (collectively, the “Sites”), your visits to or bookings with our hotels, and when you connect with us by telephone.

This Privacy Policy does not apply to Equinox products and services that have separate privacy policies, including the fitness products and services offered by Equinox Holdings, Inc. and its subsidiaries.

EQX Hotel Management, LLC is responsible for the collection and use of your personal information for the purposes described in this Privacy Policy and its contact details are in the “How to Contact Us” section below.

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INFORMATION WE COLLECT

The types of personal information we collect include:

In many cases, we will collect the personal information described above directly from you. In certain cases, however, we will collect the information from other sources, such as:

Information We Obtain By Automated Means

When you interact with our Sites, or when you connect to our Wi-Fi network at one of our hotels, we obtain certain information by automated means, such as cookies, web server logs, web beacons, and other technologies. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.

We use these automated technologies to collect information about your equipment, browsing actions, and usage patterns. The information we obtain in this manner may include your device IP address, identifiers associated with your devices, types of devices connected to our services, web browser characteristics, device characteristics, language preferences, referring/exit pages, clickstream data, and dates and times of visits to our Sites. These technologies help us (1) remember your information so you will not have to re-enter it; (2) track and understand how you use and interact with our products and services; (3) tailor the products and services around your preferences; (4) measure the usability of our products and services and the effectiveness of our communications; and (5) otherwise manage and enhance our products and services.

Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our Sites. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.

Information about our cookie practices and how to change your cookie settings is available in our Cookies Policy, below. To the extent required by applicable law, we will obtain your consent before using cookies or similar tools.

Certain web browsers allow you to instruct your browser to send Do Not Track (“DNT”) signals to websites you visit, informing those sites that you do not want your online activities to be tracked. At this time, our Sites are not designed to respond to DNT signals or similar mechanisms from browsers.

HOW WE USE THE INFORMATION WE COLLECT

We use the information we obtain about you to perform our contract with you or to take steps at your request prior to entering into a contract with you, including to:

We also use the information we obtain based on our legitimate interests, including to:

We use your personal information for these purposes because we have a legitimate business interest in providing products and services to consumers and other individuals. When we process personal information for our legitimate interests, we take appropriate measures to ensure that the interests we pursue are balanced with your interests, rights and freedoms, about which we will provide more information upon request.

We may use the information we collect to comply with and enforce applicable legal requirements to which we are subject, and for the establishment, exercise or defense of legal claims, whether in court proceedings or in administrative or out-of-court procedures.

We also may use the information we collect about you in other ways for which we will provide specific notice at the time of collection and obtain your consent if required by applicable law.

Where we need to collect personal information by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (e.g., to process your payment). In this case, we may not be able to provide you with the product or service you have requested but we will notify you if this is the case.

Third-Party Analytics Services

We use third-party web analytics services on our Sites, such as Google Analytics. The service providers that administer these services use automated technologies to collect data (such as IP addresses) to evaluate use of the Sites. To learn more about these analytics services, please see our Cookies Policy, below.

To learn how to opt out of Google Analytics, please visit https://tools.google.com/dlpage/gaoptout.

Interest-Based Advertising

When you visit our Sites, we may collect information about your online activities for use in providing you with advertising about products and services tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our ads are served. This section of our Privacy Policy provides details and explains how to exercise your choices.

You may see certain ads on other websites because we engage third-party ad buying networks (such as Google Ads, Youtube, DoubleClick and Facebook). Through such ad networks, we can target our messaging to users through demographic, interest-based and contextual means. These networks track your online activities over time and across multiple websites by collecting information through automated means, including through the use of third-party cookies, web server logs, pixels and web beacons. The networks use this information to show you ads that may be tailored to your individual interests. The information our ad networks may collect on our behalf includes data about your visits to websites that serve Equinox Hotels advertisements, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Sites and on third-party websites that participate in these ad networks. This process also helps us track the effectiveness of our marketing efforts.

To learn how to opt out of ad network interest-based advertising in the U.S., please visit aboutads.info/choices and networkadvertising.org/choices. In the European Union, please visit youronlinechoices.eu. To the extent required by applicable law, we will obtain your consent before using your information for interest-based advertising.

INFORMATION SHARING

We may share your personal information with our affiliates and subsidiaries, including Equinox Holdings, Inc. and its subsidiaries operating under the EQUINOX brand, Furthermore, and The Related Companies L.P. We also share your personal information with our service providers who perform services on our behalf, such as order fulfillment, data analytics, IT support services and marketing. In accordance with applicable law, we have entered into legally binding agreements with our service providers and we do not authorize our suppliers or subcontractors to use or disclose the information provided to them except as necessary to perform services on our behalf or comply with legal requirements. In addition, we may share your personal information with other businesses with which we partner to provide you with products, services or offers we believe may be of interest to you, including our on-property partners (e.g., retail outlets and restaurants), travel agents, travel booking platforms, rental car providers and other travel or joint marketing partners.

In accordance with applicable law, we may disclose information about you (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity; or (6) otherwise with your consent. We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation).

DATA TRANSFERS

Equinox Hotels may transfer your information to its affiliates, subsidiaries and other recipients in countries other than the country in which the information was originally collected. Those countries may not have the same data protection laws as the country in which you initially provided the information. In many instances, information will be transferred to Equinox Hotels and its affiliates and subsidiaries in the United States or in Canada for the purposes described in this Privacy Policy. If you are located in the European Economic Area (“EEA”) or Switzerland, we will comply with applicable legal requirements to provide adequate protection for the transfer of information to recipients in countries outside of the EEA and Switzerland. To the extent these data recipients are in countries that have not been recognized by the European Commission as providing an adequate level of data protection, we put in place appropriate safeguards aimed at ensuring an adequate level of data protection, including by entering into the European Commission’s EU Standard Contractual Clauses with the data recipients or ensuring that the data recipient has certified to the EU-U.S. Privacy Shield Framework or implemented Binding Corporate Rules. To obtain a copy of the safeguards we have put in place, please contact us as indicated below.

YOUR RIGHTS AND CHOICES

Subject to applicable law, you may (1) have the right to access the personal information we maintain about you; (2) request that we rectify personal information about you that is inaccurate; (3) request that we erase personal information about you; (4) have the right to restrict our processing of your personal information; (5) object at any time to the processing of your personal information on grounds relating to your particular situation and, in any event, to the processing of your personal information for direct marketing purposes; (6) have the right to withdraw your consent to any processing of your personal information that is based on your consent; and (7) in certain circumstances, request that we provide to you a copy of your personal information in a structured, commonly used and machine readable format.

To exercise any of these rights, please contact Equinox Hotels as indicated in the “How to Contact Us” section below. If you are located in the EEA, you also may lodge a complaint with the data protection supervisory authority in your country of residence.

CALIFORNIA: INFORMATION FOR RESIDENTS

If you are a California resident, you have a right to request a notice describing the categories of personal information we share with third parties for their direct marketing purposes and the names and addresses of the third parties to which we have disclosed personal information about you for their own direct marketing purposes within the past year. You may make one request per calendar year, and the information may be provided in a standardized format which is not specific to you individually. In your request, please attest to the fact that you are a California resident and provide a current California address for your response. You may request this information in writing by contacting us as specified in the “How To Contact Us” section below.

OTHER ONLINE SERVICES AND THIRD-PARTY FEATURES

Our Sites may provide links to other online services for your convenience and information, and may include third-party features such as apps, tools, widgets and plug-ins (e.g., Facebook and LinkedIn). These online services and third-party features may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by us, Equinox Hotels is not responsible for these third parties’ information practices.

HOW WE PROTECT PERSONAL INFORMATION

We maintain administrative, technical and physical safeguards designed to protect personal information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

RETENTION OF PERSONAL INFORMATION

We will keep your personal information for the time period necessary to achieve the purposes outlined in this Privacy Policy, taking into account applicable statute of limitation periods and records retention requirements under applicable law.

CHILDREN’S PERSONAL INFORMATION

Our Sites are intended for a general audience and are not directed to children. We do not knowingly collect personal information online from children under the age of 13 or such other age as may be directed by applicable law. If we become aware that we have collected personal information from a child under 13, we will promptly delete the information from our records.

UPDATES TO OUR PRIVACY POLICY

This Privacy Policy may be updated periodically to reflect changes in our privacy practices. We will post a notice on the Sites to notify you of significant changes to our Privacy Policy and indicate at the top of the Privacy Policy when it was most recently updated.

HOW TO CONTACT US

If you have any questions about this Privacy Policy, or if you would like us to update information we have about you or change your preferences, please contact us by email at reservations.hy@equinox-hotels.com or write to us at:

Equinox Hotels
35 Hudson Yards
New York, NY 10001

Attention: Legal Department, Privacy

EEA

If you are located in the EEA, the entity responsible for the collection and processing of your personal information in the context of our Sites is EQX Hotel Management, LLC. If you have any questions about this Privacy Policy, please contact our Data Protection Officer by emailing hotels@equinox.com or writing to:

Equinox Hotels
35 Hudson Yards
New York, NY 10001

Attention: Legal Department, Privacy

COOKIES POLICY

We collect certain information by automated means when you visit our Sites, through various means such as “cookies,” “web beacons” and IP addresses, as described below. A “cookie” is a small text file that a website saves on your computer or mobile device when you visit the Sites. We use cookies to tell us whether you have visited us before or if you are a new visitor. We also use cookies to help us identify Site features in which you may have the greatest interest. Cookies may also enhance your online experience by saving your preferences while you are visiting a particular Site. “Web beacons” (also known as Internet tags, pixel tags and clear GIFs) allow third parties to obtain information such as IP address, the URL of the page on which the beacon appears, timestamps, browser type, and the information in cookies set by the third party. The Sites use the following types of cookies and web beacons:

Strictly Necessary

These cookies are necessary for the Sites to operate properly and facilitate your use of their features. Without these cookies, certain services cannot be provided. These cookies help us understand information, such as your session ID and other server authentication information. This category of cookies should not be disabled. If you use your browser settings to block them, we cannot guarantee your security or predict how the Sites will perform during your visit.

Functional

These cookies allow the Sites to remember choices you make and provide enhanced and more personal features. They can also be used to make sure the content we show is relevant to you – for example, we use functional cookies to remember if you visited our Sites before so that messages intended for new visitors are not displayed to you. They can also be used to remember changes made to parts of our Sites that you can customize. Examples of our functional cookies include:

Performance and Analytics

These cookies collect information about how you interact with the Sites, such as what pages you visit and if any errors have occurred. Information is used to improve how the Sites function. These cookies don’t collect information that identifies you, but generate statistical data about your use of our Sites. Examples of our analytics cookies include:

Targeting and Advertising

These cookies help customize the content and information you receive on the site and to help deliver ads that we believe are relevant to your interests. Advertising cookies may be placed on the Sites by a third party with our consent, which then enables us to determine whether or not to show you an Equinox Hotels ad when you are browsing other sites. Third-party cookies we have allowed to be placed on the Sites for advertising purposes are listed below. Please visit the relevant third party’s site for more information on these cookies and how you can opt out of them. Examples of our targeting and advertising cookies include:

Your Choices

In addition to visiting the third-party sites above, you can manage cookies through your web browser. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or by visiting www.allaboutcookies.org. Please note, however, that if you disable cookies you may not be able to take full advantage of all features and functionalities of the Sites. The following external links will explain how to manage cookies for the most common browsers:

In addition to the browser-based controls, you can manage third party cookies by visiting